Incidencia del régimen marcario en el contrato de franquicia comercial en el desarrollo de operaciones de comercio internacional

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dc.contributor.authorCallejas Garzón, María Lucía
dc.coverage.campusUNAB Campus Bucaramangaspa
dc.coverage.spatialBucaramanga (Santander, Colombia)spa
dc.date.accessioned2025-02-17T15:11:41Z
dc.date.available2025-02-17T15:11:41Z
dc.date.issued2024
dc.degree.nameProfesional en Negocios Internacionalesspa
dc.description.abstractEl presente proyecto de grado analiza la incidencia del régimen marcario en los contratos de franquicia comercial y su impacto en el desarrollo de operaciones de comercio internacional. El estudio se enfoca en cómo la protección y gestión de marcas influye en la expansión de las franquicias a nivel global, facilitando o dificultando el comercio transfronterizo. Se examinan los aspectos legales y comerciales de los contratos de franquicia, considerando las normativas internacionales y nacionales que regulan el uso de marcas. A través de un análisis comparativo y estudios de caso, se identifican las mejores prácticas y desafíos que enfrentan las franquicias en distintos mercados. El objetivo es proporcionar una comprensión integral de cómo el régimen marcario puede optimizar el crecimiento de las franquicias y fomentar un comercio internacional más eficiente y seguro.spa
dc.description.abstractenglishThis thesis analyses the impact of trademarks on commercial franchise contracts and their impact on the development of international trade operations. The study focuses on how trademark protection and management influences the expansion of franchises at a global level, facilitating or hindering cross-border trade. The legal and commercial aspects of franchise contracts are examined, considering the international and national regulations that govern the use of trademarks. Through a comparative analysis and case studies, the best practices and challenges faced by franchises in different markets are identified. The objective is to provide a comprehensive understanding of how trademarks can optimise the growth of franchises and foster more efficient and secure international trade.spa
dc.description.degreelevelPregradospa
dc.description.learningmodalityModalidad Presencialspa
dc.description.tableofcontentsResumen 4 Abstract 5 1. Introducción.6 2. Planteamiento del problema 7 2.1 Falta de claridad en los términos del contrato.9 2.2 Control excesivo del franquiciante 9 2.3 Falta de protección contra la competencia desleal 10 2.4 Dificultades en la renovación de la marca 10 2.5 Falta de mecanismos de resolución de conflictos10 3. Justificación11 4. Objetivos .. 12 4.1 Objetivo general 12 4.2 Objetivos específicos 13 5. Metodología y resultados esperados13 6. Fases de la investigación 15 6.1 Fase 1: revisión de la literatura y análisis de información existente 15 6.2 Fase 2: identificación de elementos clave 15 6.3 Fase 3: formulación de conclusiones 16 7. Marco referencial 17 8. Marco teórico 18 8.1 Teorías sobre el régimen marcario 18 8.2 Teorías sobre la franquicia19 8.3 Teoría sobre el comercio internacional21 3 9. Marco legal22 10. Marco conceptual. 25 11. Revisión de la literatura 27 12. Desarrollo de los objetivos específicos 30 12.1 • Analizar la interacción entre los elementos del contrato de franquicia y el régimen de protección de marcas en el contexto de las operaciones de comercio internacional. 30 12.2 • Identificar las fortalezas y debilidades del contrato de franquicia y el régimen marcario en la facilitación y desarrollo de actividades de comercio internacional 37 12.3 • Examinar los componentes clave del contrato de franquicia y su vinculación con el régimen marcario en el impulso de operaciones de comercio internacional 13. Conclusiones 46 Referencias 48spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Universidad Autónoma de Bucaramanga - UNABspa
dc.identifier.reponamereponame:Repositorio Institucional UNABspa
dc.identifier.repourlrepourl:https://repository.unab.edu.cospa
dc.identifier.urihttp://hdl.handle.net/20.500.12749/28342
dc.language.isospaspa
dc.publisher.facultyFacultad Economía y Negociosspa
dc.publisher.grantorUniversidad Autónoma de Bucaramanga UNABspa
dc.publisher.programPregrado Negocios Internacionalesspa
dc.publisher.programidNGI-1769
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.localAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subject.keywordsInternational business enterprisesspa
dc.subject.keywordsInternational businessspa
dc.subject.keywordsCommercespa
dc.subject.keywordsForeign tradespa
dc.subject.keywordsInternational relationsspa
dc.subject.keywordsExportable projectsspa
dc.subject.keywordsInternational marketsspa
dc.subject.keywordsBusiness strategiesspa
dc.subject.keywordsTrademark regimespa
dc.subject.keywordsFranchise agreementspa
dc.subject.keywordsInternational tradespa
dc.subject.keywordsInternational regulationsspa
dc.subject.keywordsFranchises (Retail trade)spa
dc.subject.keywordsInternational economyspa
dc.subject.keywordsExport marketspa
dc.subject.lembEmpresas internacionalesspa
dc.subject.lembComercio exteriorspa
dc.subject.lembRelaciones internacionalesspa
dc.subject.lembMercados internacionalesspa
dc.subject.lembFranquicias (Comercio minorista)spa
dc.subject.lembEconomía internacionalspa
dc.subject.lembMercado de exportaciónspa
dc.subject.proposalNegocios internacionalesspa
dc.subject.proposalProyectos exportablesspa
dc.subject.proposalEstrategias de negociosspa
dc.subject.proposalRégimen marcariospa
dc.subject.proposalContrato de franquiciaspa
dc.subject.proposalComercio internacionalspa
dc.subject.proposalNormativas internacionalesspa
dc.titleIncidencia del régimen marcario en el contrato de franquicia comercial en el desarrollo de operaciones de comercio internacionalspa
dc.title.translatedImpact of the trademark regime on the commercial franchise contract in the development of international trade operationsspa
dc.typeBachelor thesiseng
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.type.localTrabajo de Gradospa
dc.type.redcolhttp://purl.org/redcol/resource_type/TPspa

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