El Servicio: Palanca estratégica
| dc.contributor.author | Arévalo Segrera, Maritza Inés | |
| dc.coverage.campus | UNAB Campus Bucaramanga | spa |
| dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
| dc.date.accessioned | 2023-11-14T17:33:50Z | |
| dc.date.available | 2023-11-14T17:33:50Z | |
| dc.date.issued | 1994-04 | |
| dc.description.abstract | Los clientes, generalizan y califican la imagen de toda la compañía con base en una sola experiencia. | spa |
| dc.description.abstractenglish | Customers generalize and rate the image of the entire company based on a single experience. | spa |
| dc.description.learningmodality | Modalidad Presencial | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
| dc.identifier.issn | 0121-6953 | |
| dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
| dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.12749/22754 | |
| dc.language.iso | spa | spa |
| dc.publisher.faculty | Facultad Economía y Negocios | spa |
| dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
| dc.publisher.program | Pregrado Administración de Empresas | spa |
| dc.relation.uri | http://hdl.handle.net/20.500.12749/22677 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Prospectiva. Revista de la facultad de Administración de Empresas Volumen 4 Número 5, (Abril 1985); página 20 | spa |
| dc.subject.keywords | Customer service | spa |
| dc.subject.keywords | Marketing | spa |
| dc.subject.keywords | Commercial environment | spa |
| dc.subject.keywords | Competitive advantage | spa |
| dc.subject.keywords | Relationships with customers | spa |
| dc.subject.lemb | Servicio al cliente | spa |
| dc.subject.lemb | Mercadeo | spa |
| dc.subject.lemb | Ventaja competitiva | spa |
| dc.subject.lemb | Relaciones con los clientes | spa |
| dc.subject.proposal | Ambiente comercial | spa |
| dc.title | El Servicio: Palanca estratégica | spa |
| dc.title.translated | The Service: Strategic lever | spa |
| dc.type | Journal | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_0640 | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.driver | info:eu-repo/semantics/contributionToPeriodical | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Revista | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ERL |