Hacia la construcción de un modelo de cultura organizacional orientada al mercado
| dc.contributor.author | Páramo Morales, Dagoberto | |
| dc.contributor.cvlac | Páramo Morales, Dagoberto [0000192341] | spa |
| dc.contributor.googlescholar | Páramo Morales, Dagoberto [es&oi=ao] | spa |
| dc.contributor.orcid | Páramo Morales, Dagoberto [0000-0002-2044-6179] | spa |
| dc.coverage.campus | UNAB Campus Bucaramanga | spa |
| dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
| dc.date.accessioned | 2023-10-31T20:51:06Z | |
| dc.date.available | 2023-10-31T20:51:06Z | |
| dc.date.issued | 2001-06 | |
| dc.description.abstract | La implementación de una cultura organizacional orientada al mercado ha sido siempre una tarea bastante difícil cobre todo porque ello implica tomar decisiones en diferentes niveles para introducir el concepto de marketing como esencia de la cultura organizacional. Este artículo propone un modelo que reuniendo la cultura y el clima organizacionales construye una secuencia para la implementación de una cultura organizacional de este tipo. Para hacerlo; inicialmente desarrolla una breve revisión de lo que significa el concepto de marketing, después profundiza en las implicaciones que se desprenden de una orientación al mercado, ahondando posteriormente en lo que es una cultura organizacional, para terminar formulando y desarrollando el modelo en cada uno de sus componentes. | spa |
| dc.description.abstractenglish | The implementation of a market-oriented organizational culture has always been a rather difficult task because it involves making decisions at different levels to introduce the concept of marketing as the essence of the organizational culture. This article proposes a model that, bringing together organizational culture and climate, builds a sequence for the implementation of an organizational culture of this type. To do it; initially develops a brief review of what the concept of marketing means, then delves into the implications that arise from a market orientation, later delving into what an organizational culture is, to finish formulating and developing the model in each of its components. | spa |
| dc.description.learningmodality | Modalidad Presencial | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
| dc.identifier.issn | 1657-4613 | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
| dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.12749/22527 | |
| dc.language.iso | spa | spa |
| dc.publisher.faculty | Facultad Ingeniería | spa |
| dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
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| dc.relation.references | ADLER, N. J. and Doktor, R. (1989). “From the Atlantic to the Pacific century: Crosscultural management Review. In Yg. Osigweh (Ed), Organizational Science Abroad: Constraints and Perspectives. New York: Plenum Press | spa |
| dc.relation.references | ANDERSON, M. and Choobineh, J. (1996). “Marketing on the internet”. Juformation Strategy: The executive’'s Journal. Summer | spa |
| dc.relation.uri | http://hdl.handle.net/20.500.12749/22522 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Revista Colombiana de Marketing; Año 02, Número 02 (Junio 2001); páginas 66-91 | spa |
| dc.subject.keywords | Culture model | spa |
| dc.subject.keywords | Marketing | spa |
| dc.subject.keywords | Organizational culture | spa |
| dc.subject.keywords | Cultural systems | spa |
| dc.subject.keywords | Sociology | spa |
| dc.subject.keywords | Organizational behavior | spa |
| dc.subject.lemb | Mercadeo | spa |
| dc.subject.lemb | Cultura organizacional | spa |
| dc.subject.lemb | Sistemas culturales | spa |
| dc.subject.lemb | Sociología | spa |
| dc.subject.lemb | Comportamiento organizacional | spa |
| dc.subject.proposal | Modelo de cultura | spa |
| dc.title | Hacia la construcción de un modelo de cultura organizacional orientada al mercado | spa |
| dc.title.translated | Towards construction of a model of culture organizational oriented to the market | spa |
| dc.type | Article | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Artículo | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART |