Aproximaciones epistemológicas al marketing
| dc.contributor.author | Vélez, Alfredo | |
| dc.coverage.campus | UNAB Campus Bucaramanga | spa |
| dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
| dc.date.accessioned | 2023-10-23T20:40:31Z | |
| dc.date.available | 2023-10-23T20:40:31Z | |
| dc.date.issued | 2002-07 | |
| dc.description.abstract | A partir de una detallada revisión de la literatura existente sobre el marketing, aquí se presentan los principales rasgos que tipifican al marketing desde lo histórico, lo conceptual y lo epistemológico. De igual manera, se señalan tanto algunos aspectos críticos del marketing como las principales conclusiones que como un conjunto de reflexiones deben servir para que investigadores y académicos se decidan a construir una teoría del marketing dado el carácter social que éste tiene en nuestras sociedades actuales. | spa |
| dc.description.abstractenglish | Based on a detailed bibliographic revision about the marketing area, in this article the main characteristics from a historical, conceptual, and epistemological perspective are presented. Likewise, some critical aspects of marketing are described and the main conclusions are drawn in order to promote a more ¡in-depth work to build a marketing theory by academic and researchers given the fact tha marketing is an inherení part of the our current societies. | spa |
| dc.description.learningmodality | Modalidad Presencial | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
| dc.identifier.issn | 1657-4613 | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
| dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.12749/22397 | |
| dc.language.iso | spa | spa |
| dc.publisher.faculty | Facultad Ingeniería | spa |
| dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
| dc.relation.references | ARELLANO, ROLANDO. Marketing, enfoque latinoamericano. México, Mc Graw-Hill, 1999. | spa |
| dc.relation.references | ÁVILA P, Rafael. La universidad: lugar cultural de las disciplinas y las profesiones. S.F. | spa |
| dc.relation.references | BARTELS, Robert. Can marketing be a science? En “Journal of Marketing”, Volumen XV, 1951. Páginas 319-328. | spa |
| dc.relation.references | Development of marketing. Thought: a brief history. En “Marketing, theory and metatheory”. (Comp Association). Richard D. Irwin, INC, Illinois, 1970. | spa |
| dc.relation.references | SHETE, Jagdish N y GARDNER, David M. History ofmarketing thought: an update. En “Marketing theory: Philosophy of science perspectives”. Comp Ronald EF. Bush y Shelby D Hunt. | spa |
| dc.relation.references | American Marketing Association, 1982, TORRES, Jurjo. Globalización e interdiscj. plinariedad: el currículo integrado. Madrid, Ediciones Morata, 1994. | spa |
| dc.relation.uri | http://hdl.handle.net/20.500.12749/22375 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Revista Colombiana de Marketing; Año 03, Número 04 (Julio 2002); páginas 7-40 | spa |
| dc.subject.keywords | Marketing thought | spa |
| dc.subject.keywords | History of marketing | spa |
| dc.subject.keywords | Epistemology | spa |
| dc.subject.keywords | Market orientation | spa |
| dc.subject.keywords | Critiques to the marketing | spa |
| dc.subject.keywords | Pedagogical consideration in the marketing field | spa |
| dc.subject.keywords | Theory of knowledge | spa |
| dc.subject.keywords | Trade | spa |
| dc.subject.keywords | Economy | spa |
| dc.subject.keywords | Business | spa |
| dc.subject.lemb | Epistemología | spa |
| dc.subject.lemb | Teoría del conocimiento | spa |
| dc.subject.lemb | Comercio | spa |
| dc.subject.lemb | Economía | spa |
| dc.subject.lemb | Administración | spa |
| dc.subject.proposal | Pensamiento de marketing | spa |
| dc.subject.proposal | Historia del marketing | spa |
| dc.subject.proposal | Orientación al mercado | spa |
| dc.subject.proposal | Críticas al marketing | spa |
| dc.subject.proposal | Reflexiones pedagógicas del marketing | spa |
| dc.title | Aproximaciones epistemológicas al marketing | spa |
| dc.title.translated | Epistemological approaches to marketing | spa |
| dc.type | Article | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Artículo | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART |