Plan estratégico de sostenibilidad para el Hotel San Silvestre de Barrancabermeja, Santander 2020-2024

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dc.contributor.advisorNovoa Buitrago, Luisspa
dc.contributor.advisorMendoza García, Edgar Mauriciospa
dc.contributor.authorArcila Rojas, María Isabelspa
dc.contributor.authorPico Ospina, Juliethspa
dc.contributor.cvlachttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001362906*
dc.contributor.googlescholarhttps://scholar.google.es/citations?hl=es&user=bYVKjVgAAAAJ*
dc.contributor.researchgatehttps://www.researchgate.net/profile/Mauricio_Mendoza_Garcia*
dc.coverage.campusUNAB Campus Bucaramangaspa
dc.coverage.spatialBarrancabermeja (Santander, Colombia)spa
dc.coverage.temporal2020-2024spa
dc.date.accessioned2020-10-26T20:03:21Z
dc.date.available2020-10-26T20:03:21Z
dc.date.issued2020
dc.degree.nameMagíster en Administración de Empresasspa
dc.description.abstractEl propósito de este trabajo es aportar al hotel San Silvestre de Barrancabermeja Santander, un plan estratégico de sostenibilidad para los próximos cuatro años (2020-2024), buscando satisfacer las necesidades de los Stakeholders y mejorar el rendimiento futuro, que brinde estabilidad operacional, cuidado del medio ambiente, y además refleje un direccionamiento claro en la actividad del Hotel y su plan de acción. Lo que permite deducir indicadores y buenas prácticas de sostenibilidad, en la industria hotelera, se inició con de la revisión sistemática de la literatura (2009 –2019); además valorar el estado actual del Hotel San Silvestre en términos de sostenibilidad, adicionalmente formular un modelo de control de la sostenibilidad para el Hotel San Silvestre a través de un cuadro de mando integral (balance scorecard) e igualmente diseñar una matriz de riesgos-oportunidades para el sector hotelero colombiano en temas de sostenibilidad.spa
dc.description.abstractenglishThe purpose of this work is to provide the San Silvestre de Barrancabermeja Santander hotel with a strategic sustainability plan for the next four years (2020-2024), seeking to meet the needs of Stakeholders and improve future performance, which provides operational stability, care of the environment, and also reflects a clear direction in the Hotel's activity and its action plan. This allows us to deduce indicators and good sustainability practices in the hotel industry, began with the systematic review of the literature (2009 –2019); also assess the current state of the Hotel San Silvestre in terms of sustainability, additionally formulate a sustainability control model for the Hotel San Silvestre through a balanced scorecard (balance scorecard) and also design a matrix of risks-opportunities to the Colombian hotel sector on sustainability issues.eng
dc.description.degreelevelMaestríaspa
dc.description.learningmodalityModalidad Presencialspa
dc.description.tableofcontentsCAPITULO I. PROBLEMA ................................................................................ 13 CAPITULO II. MARCO TEORICO ...................................................................... 35 CAPITULO III – METODOLOGIA ...................................................................... 67 CAPITULO IV- RESULTADOS ......................................................................... 102 CAPITULO V - CONCLUSIONES Y RECOMENDACIONES ................................. 134 VI ANEXOS ................................................................................................... 139 VII REFERENCIAS .......................................................................................... 186spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Universidad Autónoma de Bucaramanga - UNABspa
dc.identifier.reponamereponame:Repositorio Institucional UNABspa
dc.identifier.repourlrepourl:https://repository.unab.edu.cospa
dc.identifier.urihttp://hdl.handle.net/20.500.12749/7350
dc.language.isospaspa
dc.publisher.facultyFacultad Economía y Negociosspa
dc.publisher.grantorUniversidad Autónoma de Bucaramanga UNABspa
dc.publisher.programMaestría en Administración de Empresasspa
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dc.relation.referencesWeber, M. (2008). The business case for corporate social responsibility: A companylevel measurement approach for CSR. European Management Journal, 26(4), 247–261. https://doi.org/10.1016/j.emj.2008.01.006spa
dc.relation.referencesXu, X., Xiao, G., & Gursoy, D. (2016). Maximizing Profits Through Optimal Pricing and Sustainability Strategies: A Joint Optimization Approach. Journal of Hospitality Marketing and Management, 26(4), 395–415. https://doi.org/10.1080/19368623.2017.1245168spa
dc.relation.referencesYaman, H. R., & Gurel, E. (2006). Ethical ideologies of tourism marketers. Annals of Tourism Research, 33(2), 470–489. https://doi.org/10.1016/j.annals.2006.01.006spa
dc.relation.referencesYeh, S. S., Ma, T., & Huan, T. C. (2016). Building social entrepreneurship for the hotel industry by promoting environmental education. International Journal of Contemporary Hospitality Management, 28(6), 1204–1224. https://doi.org/10.1108/IJCHM-03-2014-0122spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.accessrightshttp://purl.org/coar/access_right/c_abf2spa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.localAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subject.keywordsManagementeng
dc.subject.keywordsFinancial analysiseng
dc.subject.keywordsSucess in businesseng
dc.subject.keywordsSustainabilityeng
dc.subject.keywordsHoteleng
dc.subject.keywordsStrategyeng
dc.subject.keywordsHotel industryeng
dc.subject.keywordsHotel Administrationeng
dc.subject.keywordsService industryeng
dc.subject.keywordsSustainable developmenteng
dc.subject.lembAdministraciónspa
dc.subject.lembAnálisis financierospa
dc.subject.lembÉxito en los negociosspa
dc.subject.lembAdministración hoteleraspa
dc.subject.lembIndustria de serviciosspa
dc.subject.lembDesarrollo sosteniblespa
dc.subject.proposalSostenibilidadspa
dc.subject.proposalEstrategiaspa
dc.subject.proposalHotelspa
dc.subject.proposalIndustria hoteleraspa
dc.subject.proposalReportes integradosspa
dc.titlePlan estratégico de sostenibilidad para el Hotel San Silvestre de Barrancabermeja, Santander 2020-2024spa
dc.title.translatedStrategic sustainability plan for the Hotel San Silvestre de Barrancabermeja, Santander 2020-2024spa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesisspa
dc.type.redcolhttp://purl.org/redcol/resource_type/TM

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Maestría en Administración de Empresas