Mercadeo educativo. ¿Cómo promover la oferta de instituciones y programas?
| dc.contributor.author | Zapata Guerrero, Edgar Enrique | |
| dc.coverage.campus | UNAB Campus Bucaramanga | spa |
| dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
| dc.date.accessioned | 2023-11-01T21:10:22Z | |
| dc.date.available | 2023-11-01T21:10:22Z | |
| dc.date.issued | 2000-06 | |
| dc.description.abstract | Durante muchos años las instituciones educativas habían venido creciendo, gracias a la inercia propia de un mercado poco competitivo. La situación que deben encarar las mismas en la actualidad, tanto en Colombia como en el resto del mundo, diferente. La fuerte e intensa competencia que deben enfrentar, las obliga a responder a una demanda exigente, con propuestas innovadoras, ajustadas a las necesidades del mercado al que dirigen sus ofertas es muy educativas. | spa |
| dc.description.abstractenglish | For many years educational institutions had been growing, thanks to the inertia of a market little competitive. The situation that they must face today, both in Colombia and in the rest of the world, different. The strong and intense competition that they must face forces them to respond to a demanding demand, with Innovative proposals, adjusted to the needs of the market to which they direct their offers, are very educational. | spa |
| dc.description.learningmodality | Modalidad Presencial | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
| dc.identifier.issn | 1657-4613 | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
| dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.12749/22554 | |
| dc.language.iso | spa | spa |
| dc.publisher.faculty | Facultad Ingeniería | spa |
| dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
| dc.relation.references | -ABELL Derek. HAMMOND John. Planeación Estratégica de Mercado. Cecsa. México. 1990. | spa |
| dc.relation.references | -ACKOFF Russell et al. Guía para Controlar el Futuro de la Empresa. Limusa. México. 1991. | spa |
| dc.relation.references | -ACKOFF Russell. Un Concepto de Planeación de Empresas. Limusa. México. 1982. | spa |
| dc.relation.references | ACKOFFR.L. "Towards a System of Sustems Concepts ". Management Science. Vol. 17. Num. 11. 1971. | spa |
| dc.relation.references | -ACKOFF R.L. " The Aging of a Young Profession ". Operations Research. University of Pennsvlvania. 1976. | spa |
| dc.relation.references | -ACKOFEFR.L. " The Coorporate Rain Dance ". The Wharton Magazine. Winter. 1977. | spa |
| dc.relation.references | -KOTLER Philip. ROBERTO Eduardo. Mercadotecnia Social. Diana. México D.E 1989. | spa |
| dc.relation.uri | http://hdl.handle.net/20.500.12749/22548 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Revista Colombiana de Marketing; Año 01, Número 01 (Junio 2000); páginas 73-100 | spa |
| dc.subject.keywords | Higher education | spa |
| dc.subject.keywords | Marketing | spa |
| dc.subject.keywords | Educative offer | spa |
| dc.subject.keywords | Market analysis | spa |
| dc.subject.keywords | Universities | spa |
| dc.subject.keywords | Educational marketing | spa |
| dc.subject.lemb | Educación superior | spa |
| dc.subject.lemb | Mercadeo | spa |
| dc.subject.lemb | Análisis de mercado | spa |
| dc.subject.lemb | Universidades | spa |
| dc.subject.proposal | Oferta educativa | spa |
| dc.subject.proposal | Mercadotecnia educativa | spa |
| dc.title | Mercadeo educativo. ¿Cómo promover la oferta de instituciones y programas? | spa |
| dc.title.translated | Educational marketing. How to promote the offer of institutions and programs? | spa |
| dc.type | Article | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Artículo | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART |